Talking about people: A guide to fair and accurate language.

Summary
It is clear language manage our culture, each culture have its own way to communicate. Language doesn’t imply only the way you communicate also the way you act and understand. For this reason it is necessary to study the language used by other people not all but the most important or which are we going to deal in a recent future. Due to we are studying international businesses.
Our language allow explain how the life need a complement which is itself and which are the groups and the way to contain each one in a name. Here comes inclusive/exclusive, sexist/nonsexist, gender-free/Gender-fair/Gender-specific, Generic/Pseudogeneric, Sex/gender. The explanation of this words and comparisons is necessary just to understand the whole book.
About the General Guidelines we find a direct relation with the sense of using HE and what it really means, specifically why the people uses it wrongly. And the erroneous concepts that we can change or understand better to manage really good our language.